Specialist. Social. Media. Blog.

Instagram is made for estate agents!

Instagram is a powerful tool for estate agents as it allows them to showcase properties in a visually appealing and engaging way. With high-quality images, reels, and Instagram Stories, agents can highlight key features of homes, attract potential buyers, and build a strong brand presence.

Facebook Is Good For Estate Agents

Facebook is an excellent platform for estate agents because it combines powerful targeting capabilities with a broad audience reach. Agents can share property listings, updates, and client testimonials through posts, videos, and Facebook Live to engage potential buyers and sellers.

Recruiting on TikTok

Recruiting on TikTok has emerged as an innovative and effective strategy for many companies looking to attract a younger, tech-savvy workforce. By leveraging the platform's highly engaging, short-form video format, recruiters can create dynamic content that can showcase the company culture, highlight employee testimonials, and give a glimpse into daily operations.

A Free Resource For Property Marketing

When you use it well, social media is a free way to connect with potential clients anytime, day or night. But it's not just about posting your listings and hoping for the best. The real magic happens when you position yourself as a local expert, sharing trustworthy and experienced advice.

10 Things Recruiters Should Do on Instagram

In today’s digital age, Instagram isn’t just for sharing picturesque sunsets and mouth-watering meals. It’s a powerful tool for recruiters looking to connect with potential candidates and showcase their company's culture. Here are 10 things recruiters should do on Instagram to maximise their reach and effectiveness.

Instagram like

In a Nutshell

  • *Give back

  • *Use video content

  • *Share live jobs

  • *Use Hashtags

  • *Use stories

  • *Share candidate success stories

  • *Host live Q&A’s

  • *Put a link in the bio

  • *Direct message candidates

  • *Use location tags

Do recruiters even belong on Instagram?I imagine most people would say their social platform of choice should be LinkedIn, and while LinkedIn is fantastic for professionals and recruiters, it would be remiss of recruiters to not explore Instagram and its benefits.
Instagram is a huge platform, it has over 2 billion users worldwide, over half of them between the ages of 18-29. Instagram is abundant with individuals and businesses, professionals, students and graduates, but not all of these are going to be on professional sites.
Creating a page for yourself on Instagram widens your professional fishing pool and creates a wider network for you. So how do you find all these potential candidates? Or better still, how do you create content that will let them find you?Here are 10 things you need to be doing if you’re a recruiter on Instagram:Give back – Create useful content that helps job seekers. Creating carousel posts with job-seeking tips is incredibly useful, especially from an industry insider. Encourage your followers to share their tips too.Use video content to share your advice on interview skills: Appropriate attire, answering questions, asking questions and preparation.Share live jobs that you are recruiting for: Post these on your grid, and on your stories complete with a link to apply. Posting it to both grid and stories means a higher chance of all your followers seeing the job.Use hashtags: Create your own personal hashtag for people to follow, but also, utilise hashtags in varying popularity to engage with others and increase the chances of users finding your account.
Use stories to share behind-the-scenes content about your role and the day-to-day responsibilities of a recruiter.
Share candidate success stories: If individuals give permission, share their journey from applying for a job via you to the interview and accepting the job offer.
Host live Q&A sessions where you can be asked questions from job seekers. This is a great way to be helpful and knowledgeable, whilst showing you are approachable and personable to potential job seekers.
**Link in your bio: **Using a site such as LinkTree, you can use a link in your bio to direct candidates to job search pages, application pages and useful content for job seekers.**Direct message candidates: **You are a recruiter, so send a well-thought-out message, complete with a job link to candidates if you believe them to be suitable for the role.Use location tags: When posting your content use location tags for better visibility across the platform. Also, search locations to help pull up individuals within an area that you are recruiting for.Like all social media and businesses, it's important to build a brand and reputation and create content that people will find useful, cementing yourself as a trustworthy knowledgeable individual within the industry.Instagram isn’t typical of a recruitment site, but it has untapped potential that could help you find your ideal candidate.
Learn more about how Instagram can help your recruitment agency
Want to find out how to propel your recruitment agency and beat the competition?

Instagram like

Social media is a valuable tool for property marketing. _When used effectively- it’s a free resource to engage with potential clients 24 hours a day. However, a social media account is not the place to just post your available properties and hope for the best. The value comes from positioning yourself as a local expert, someone who can be trusted to deliver reliable information from experience.A social media account that is simply a catalogue of available properties without context offers nothing that can’t be found on Rightmove or Zoopla. People simply won't follow and engage with your account for the sake of it- you have to have a ‘giving’ approach to your content and aim to genuinely provide value.For example, a social post regarding local schools in the area is unlikely to result in a direct sale for most people at that particular moment. But for parents, its longer-term effect is threefold:
* Potential customers are invited to consider the lifestyle that a property in the area would provide them.
* The area (and by extension, your available properties) are considered viable options.
* You have positioned yourself as an expert, someone who can be approached for advice with no obligation.
By providing helpful content, you differentiate yourself from other estate agencies that are more concerned with making a sale than helping their clients.
You can add implied value to the property by not just offering the bricks and mortar, but also marketing the local area.
People are not simply buying a house when they move, and by highlighting the surrounding amenities you are strengthening your proposition. They are individuals with diverse passions and priorities, so reflect that in your social media posts.
_
Here are some examples of effective local content:

* Local restaurants and bars
* Attractions and family days out (museums, theme parks)
* Education (schools, universities)
* Transport (routes and travel times to nearby cities)The beauty of this kind of post is it requires comparatively little work to produce. High-quality royalty free images exist on the internet and can be used in your post without you having to physically visit the location and be an expert in photography. It allows you to post regularly and consistently, nurturing your position in social media algorithms and allowing your posts to be seen by a wider audience of potential clients.
This is property marketing at its best.
Don't just post images add value too. With each post, I recommend a caption of between 50-100 words clarifying the images. A clear, digestible caption that offers value with a call to action; a CTA will help to generate inbound enquiries as your audience grows. If the subject of your post has a social profile then tag them! A repost from them will put your profile in front of their local audience, helping you to gain relevant and qualified followers.
Building a social profile specific to your area allows you to nurture your audience and qualify leads. Tailoring the content this way will help you gain a majority of followers who could be considering a move to the area. This means that your

Instagram like

TikTok hit the ground running when it launched in 2018It gained huge traction in early 2020 due to the start of the pandemic and now keeps building upon its popularity.
What started as an app for Gen Z now has 1 billion active users per month, across all age ranges.
The reason it is proving to be so popular is the fun aspect of it, not overly polished or heavily marketed, TikTok is about having fun, creating your own content, and remixing existing vial content.
If you’re a recruiter how can you leverage the growing platform of TikTok to boost your recruiting potential?Using TikTok is a brilliant way to let followers and potential employees see more behind the scenes content of a brand and show some personality as opposed to the polished feel of Instagram. It humanises your brand and in doing so this sets the tone for candidates and lets them see if your company is a place that they could see themselves working at.As a recruiter, you can also leverage content from your employees and repost their work videos. You want to sell the team, the environment and the job.
Recently, HBO and Hollister had each used TikTok to post jobs, allowing candidates to post their own videos by way of application. This looks to be the start of a growing trend, instead of pages of standard black and white CVs, the recruiter can instead sift through short-form content where you get an insight into the candidate beyond a written CV.
For creative industries, TikTok might be one of the best platforms to find new, young talent. A video application allows you to potentially see some of their portfolio or experience while having a chance to personally shine in the video.
As a recruiter then, you can build your following by posting authentic, fun or useful content, such as job interview tips, CV tips or what you look for in candidates. Create some behind the scenes information about life as a recruiter, or company information videos about the companies you are hiring for. Look to create a hashtag that other people can use too, or perhaps you could use an existing one with traction to boost your video. For example, #jobsearch has 165million views.
Just like any other platform, TikTok has its own influencers, you could look to partner with an influencer to create some ‘working for..’ behind the scene content, with the call to action of posting their application video. This is leveraging someone with a vast audience that also aligns with your company to better increase the chance of finding a great new employee and boost your profile as a recruiter at the same time.
TikTok allows for ads too, which is perfect for you to run recruitment campaigns and extend your reach across the platform, as well as driving potential followers to your recruitment profile.
As a recruiter, sometimes you need to think outside the box and find talent beyond the usual spaces, especially true for younger candidates. The more places you add to your toolkit, the higher your success rate of finding the perfect candidate will be. As TikTok grows, recruitment teams will be rushing to it, so, if you’re a recruiter, get ahead of the game and get on there now.

Instagram like

Instagram is made for estate agents!83% of the world’s population uses Instagram and 81% use Instagram to research a product or service before committing, so if you aren’t making the most of this platform then you are missing out.
There are social media experts and managers that you can hire to produce content and run your platform for you, however, you don’t need one of these to produce great content yourself and engage your audience.
Posting on your page is a company portfolio, it is showcasing your services and creating a relationship with your audience before they become customers. Knowing that most people look up a company’s page before engaging with their services, you need to make potential customers feel like they know you before they even meet you.
Here are the ways you can overhaul your Instagram page and your online presence.
Optimising your page
Optimising your page means making it as searchable as possible to those users who search Instagram as much as they search Google. Here’s how you can get the most from your page:
You need to have your keyword that people would search for in your Instagram name, this is searchable, so: ‘Perfect Place Estate Agents’ and not just 'Perfect Place'
Note: You only have 30 characters for your Instagram name; if you can't fit "estate agent" to your name don't worry, just make sure to select 'category' and then select 'estate agent'. This will then show up just under your Instagram name and works very much the same.
Your bio should be succinct and about your business, with a call to action, but it's also a great place to utilise those secondary keywords. So, as you're an estate agent, use the words ‘property’ or ‘selling’ in your bio.
Also, ensure you have listed your location.
Your page needs to be a business page with a call or an email button making it easy for clients to make contact.
Always include a link to your website.
These quick easy wins are guaranteed to make your page look professional and more searchable, which is a step in gaining more followers and higher engagement.
Content
All content should be engaging and aim to provide value to your audience. Your content should fall into the following pillars: educational, entertaining, or informative. To create your perfect content, you need to list your company’s core values and goals, and then create content ideas that invoke those values and goals whilst falling into the core content pillars.
Content ideas for estate agents:
Ways to increase house value
How to prep for an open house
Market/industry news
House listings
House tours
Client reviews
Company information
Staff profiles
Stories
Instagram stories are perfect for quick-form content that engages your audience. It helps build a relationship with your followers by providing them exclusive behind-the-scenes, day-to-day insights into your business and role. Additionally, stories have easy-to-go content to help you with ideas, such as polls, Q&As and quizzes. As an estate agent, you could do interactive stories such as ‘Guess the house price?’ Or house tours, post up open house event details complete with a countdown for your followers to set reminders, so they don’t miss your event.
Stories can also be saved permanently to your Instagram in highlights, you can name these highlights so they are easy to find for your audience. Highlights such as company information, FAQs, customer reviews, staff profiles and moving day pictures.
Reels
Instagram Reels are the hot content of Instagram, they are easy to consume and have a high reach beyond your following, therefore they help grow your account more than any other content. Reels can be anything from informative to fun. There is a trick to navigating reels and utilising them to their full potential, by scrolling through reels yourself you’ll pick up on what is trending, what music to use in your reel or what trend you could recreate yourself.
Hashtags
You will see nearly every business and individual using hashtags, that is because these are searchable, so if someone searches #propertybrighton this will bring up all posts that have used that hashtag. This hashtag searching is like the Google of social media, so by using 7-10 hashtags that are perfect for your business and audience, you are making your company searchable. Additionally, if you use your own hashtag, such as #smithbrownestateagent it encourages your clients to use it too, again, furthering reach.
Instagram Ads
These are an amazing, affordable tool that enables you to design your advert and work through a selection process to target your desired client. You can tailor location and radius, demographics, interests and more, so creating an ad is a great way to promote your business or a house that has been on the market for a little while.
Using these fundamentals you can conduct an Instagram audit of your own and start showcasing your business to its full potential.
Learn more about how Instagram can help your estate agency
Want to find out how to propel your estate agency and beat the competition?
Get a FREE consultation today.

Instagram like

Facebook Is Good For Estate AgentsFacebook isn't as cool as it used to be with the young generation and it seems these days they're hanging out on TikTok. This doesn't mean that estate agents shouldn't bother with it, Facebook is still the daddy of social media and your audience is using it.
With approximately 3 billion people using it you'd be a brave business to ignore it.
Statista.com reports that there are over 30m UK residents using Facebook every month. That's a lot of people and many will be selling their home, in the market for a new one or wishing to rent one.
Think of Facebook as a community that you need to engage with, entertain and educate.
Starting a Facebook business page and posting the odd picture of a house is not going to work, people can go to Rightmove for that.
Facebook is the beast of social, the more social you are on Facebook, the more reach you'll get.
Reach is what you need if you're to get more people to like or follow your page and take notice of your posts.
It doesn't mean you can't post pictures of lovely homes but it means you must be selective. Homes with the wow factor can definitely be posted to your Facebook page as well as a picture of a beautifully designed room or an unusual bath.
You must give your audience a reason to visit your page, look out for your posts, and want to share your posts. Having people share your posts will get your brand to reach more people.
How should estate agents use Facebook effectively?Educate
For many selling or buying a home is overwhelming, make it easy for people by giving them tips. Tell them what happens when their home goes on the market. Give them tips on staging their home or how to create a good looking garden that will wow buyers.
Help people to understand the industry lingo so they're not bamboozled by words they've not heard before. Help first-time buyers understand the schemes available and how to get a mortgage.
If you provide all this information it builds trust and people are more likely to want to use your services when the time comes for them to move home.
The scoop
Humans are curious and feeding that curiosity on Facebook will get you brownie points. Your Facebook community want to emotionally connect with you, not just as an estate agency. This means letting them know who the team is, if you have an office dog they want to see it, if a member of the team gets a promotion they want to know, the same goes if they have a baby!
Company culture
What's the culture like in your estate agency? If it's a fun, vibrant place then let your audience see that in the pictures you post. Perhaps you hold regular training sessions in the office, this is good to post so people can see that you care about your employees' development. Having a good company culture and a happy team will help your agency attract more customers.
Location
Talk about where your estate agency is based, and post pics of the views or local facts. Many people want to relocate to new areas and they want to seek out as much information about these locations. There are also the local people who love to see posts about where they live, whether it's how it used to look in the 1950s or how pretty it looks now. If your estate agency doesn't have fields of poppies across the road then look for landmarks or trendy cafes to post about.
Offline community
In marketing, we chat about the offline-online mix a lot. What you do offline should be posted online, which can then be shared and that's when more people become aware of you and your business.
Perhaps you support a local charity that you raise money for; creating posts about this charity and what you do for it raises awareness online for the charity as well as your brand.
Does your estate agency encourage staff to take half a day off a month to volunteer for local groups? Could you organise a monthly litter pick-up campaign at the local park, anything like this brings your offline and your online world together.
These are just some ways that estate agents can make Facebook work for them.
Once you've grasped the basics then there's so much more you can do.
Facebook advertising
Videos
Facebook events
Groups
Live
Stories
And more!
Learn more about how Facebook can help your estate agency
Want to find out how to propel your estate agency and beat the competition?
Get a FREE consultation today